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Research papers

Pharmaceutical pricing

With the increasing demands on health care expenditure due to a rise in the proportion of people aged 65 or more. Governments are and will continue to explore ways of reducing costs. It is likely that their focus will be towards the drugs bill rather...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Authors: Diana Grose, Alan J. Bowditch
June 15, 1991
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Citation

Grose and Bowditch (1991a, June 15). Pharmaceutical pricing. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/pharmaceutical-pricing


Research papers

Privatization in the Netherlands

In The Netherlands too the current privatization wave is reducing government influence and regulations on public organizations. Forcing these organizations to compete in the market necessitates the development of a more externally oriented culture...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Ed Nijssen
September 1, 1990
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Citation

Nijssen, E. (1990a, September 01). Privatization in the Netherlands. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/privatization-in-the-netherlands


Research papers

Strategic vision of the new socialism development which joins the East with the West

Berlin wall demolition is such a historic act as the Fall of the Bastille was. Reforms in the East indicate the stalinist and dogmatic socialism breakdown, the birth of the market economy and radical change of the property relations. Bureaucratic...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Zivorad Zlatkovic, Mile Jovic
September 1, 1990
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Citation

Zlatkovic and Jovic (1990a, September 01). Strategic vision of the new socialism development which joins the East with the West. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/strategic-vision-of-the-new-socialism-development-which-joins-the-east-with-the-west


Research papers

Foreword

The Advertising Research Foundation (ARF) was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies to advance the state of the art of advertising, marketing, and media research. It is an...

Catalogue: ARF Guidelines Handbook
Author: Michael J. Naples
June 15, 1990
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Citation

Naples, M. J. (1990a, June 15). Foreword . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/foreword-


Research papers

The development of a funding strategy for municipal culture managers

When considering municipal culture institutions from a public service point of view, it should be remembered that the needs of the population are infinite and that no cultural program is capable of satisfying all the segments which exist. Faced with...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Josep Chias, Javier Creus
June 15, 1990
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Citation

Chias and Creus (1990a, June 15). The development of a funding strategy for municipal culture managers. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-development-of-a-funding-strategy-for-municipal-culture-managers


Research papers

Qualitative research

This paper falls into two parts. First we consider the UK government’s use of qualitative research, looking both at the circumstances in which it is employed and the means by which it is assessed. Our initial and somewhat imprecise hypothesis -...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Michael Warren, Arnold Cragg
June 15, 1990
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Citation

Warren and Cragg (1990a, June 15). Qualitative research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/qualitative-research-3505


Case studies

Research based consultancy for the public sector

This paper is based on 12 years experience of research and consultancy for the UK public sector in 'business markets' - those areas of public policy which are directed at, or derived from, business establishments. Examples of such policy areas are:...

Catalogue: Seminar 1988: Business To Business Research
Author: Andrew Robert McIntosh
June 15, 1988
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Citation

McIntosh, A. R. (1988a, June 15). Research based consultancy for the public sector. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-based-consultancy-for-the-public-sector


Research papers

What we have learned from researching AIDS

This paper is a case history setting out what we have learned from a major programme of research into public knowledge, attitudes and behaviour in relation to the disease AIDS, with the emphasis on research methodology. The research was commissioned...

Catalogue: ESOMAR Congress 1987
Authors: John A. Samuels, Simon J. Orton
September 1, 1987
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Citation

Samuels and Orton (1987a, September 01). What we have learned from researching AIDS. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/what-we-have-learned-from-researching-aids


Research papers

Research for local authorities

This paper analyses the growth of research commissioned by local authorities in Britain and how these have been used to stimulate changes in working practices within the relevant authority. It looks at the political and financial background against...

Catalogue: ESOMAR Congress 1987
Author: Brian Gosschalk
September 1, 1987
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Citation

Gosschalk, B. (1987a, September 01). Research for local authorities . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-for-local-authorities-